Alexa is a search engine owned by Amazon.com. It displays the most visited sites on the Internet and allows users to receive enhanced information about Web pages, websites and products while browsing the Web
. Alexa provides a toolbar that fits into your browser and remains on while you browse. It provides information about Internet trends, website popularity, new and exciting topics; and contact details, traffic ranking, customer reviews, and related sites of the particular site you are visiting.
This toolbar give users suggestions on where to go next, based on the traffic patterns of its user community.
It gives a popularity based ranking. Alexa tracks the number of visits to a website and compiles the information into rankings based on the number of hits to each site that is Alexa ranking is based on the traffic to a website. This traffic is based on parameters such as reach and page views. The reach refers to the number of Alexa users who visit a particular site in one day whereas Page view refers to the number of times a particular page URL is viewed by Alexa users.
You guys might be wondering from where Alexa gets the information.
Alexa receives and store any information that users enter on Alexa Web site or interacts with it. It uses the information that users provide for such purposes as responding to requests, and customizing and improving services.
From the Toolbar Service, Alexa collects information about the websites users visit and the advertisements that you see on those websites, the searches you perform using search engines and when you use the "search" function of the Toolbar Service.
It also gets information when you interact with third-party websites such as facebook. Alexa receives personalized information about users through these websites.
Alexa rank is very important for the website and blog owners who are looking to earn money
from their websites. Alexa don’t discriminate Personal pages or blogs among regular websites and ranked in the same manner.
If you have good Alexa ranking then no one can stop you from getting top search engine ranking because Google
and Yahoo believe on its ranking. If you want to be at top among competitive websites of your domain, Alexa provides a powerful tool to shows you where your website stands among other similar sites.
Most of the advertisers rely on Alexa rating to find a website or blog to buy Ads from because the purpose of their advertising will be fulfilled only if that website gets great number of visitors.
Ways to improve your website ranking on Alexa:
One option is that you can invest in some tools to develop more traffic to your site.
Tell people to install the Alexa Toolbar and have them visit your website. Start with your friends and tell them to make others do it too.
Add the Alexa Widget to your web site. People who do not have the Alexa toolbar installed on their browser will get counted with the help of this.
Get linked from other sites related to yours that have a better ranking.
Disadvantages of Alexa:
It does not care about SEO while ranking your website.
As the ranking highly depends on Alexa toolbar usage report, it is not considered as accurate because there might be millions of Web sites that, even if they have a lot of traffic, will not be ranked high enough.
Many people think that the Alexa ranking system can be cheated.
Alexa increases advertisement on the pages you often visit.